About NCollections
Your guide into the Scandinavian fashion market and lifestyle market -built on a lifetime of experience.
NCollections was founded on a simple belief: that the right connections, in the right market, change everything. What began as an agency and import company in the clothing trade grew into one of Scandinavia's trusted names for international fashion brands looking to establish a real, lasting presence in the Nordic region.
Today, NCollections operates as a specialist consultancy drawing on decades of hands-on industry experience to help brands navigate one of Europe's most rewarding, and most specific, retail landscapes in our team we have legal advisers for different subjects and adviser accountants.
We still do ongoing commercial representation of selected brands across both B2B and B2C channels.
The Person Behind It
Personal Profile
My name is Sven-Erik Christiansson and I have spent over 30 years working across every layer of the Scandinavian and European fashion industry.
I founded and grew both Zadaco Clothing,SpWearhouse and NCollections - building them into trusted agencies and retail shops for global labels entering the Nordic market. Alongside running agencies, I managed a chain of multi-brand retail stores, represented European brands across Sweden, Norway, Denmark, Finland, Iceland, and Estonia, and worked closely with manufacturers and designers across Germany, Italy, Spain, Greece, France, the UK, Ireland, and beyond - sourcing, designing, and developing collections tailored to Scandinavian consumer demand.
Throughout that time, I've worked with family-owned businesses and global corporations alike. The common thread has always been the same: understanding what it takes to succeed in this region, and making it happen.
Industry Leadership
Beyond running my own businesses, I have been actively involved in shaping the Scandinavian fashion industry at an institutional level.
These roles gave me a perspective that goes far beyond day-to-day trading - an understanding of the industry's structure, its direction, and the relationships that define it.
2010 -
Founder and CEO
Ncollection
1990-2016
Board Member
Swedish Fashion Council
1990-2016
Board Member
Trade Partners (former Swedish agency federation))
2009-2016
Board Member
Stockholm Shoe House
1984-2012
Founder and CEO
Zadaco Clothing AB
1984-2012
Founder and CEO
SP WearHouse
Why Consultancy
After selling part of my agency, I had a choice: step back, or put everything I'd built to work for others. I chose the latter.
Breaking into Scandinavia is genuinely difficult. The market has its own rhythms, its own gatekeepers, and its own expectations. I've seen brands with strong products fail because they didn't have the right entry strategy. I've also seen modest brands become household names in the region because they found the right partners and moved with patience and precision.
That's what NCollections consultancy is built on - not theory, but three decades of doing it. If your brand is ready to take Scandinavia seriously, I'm ready to help you do it properly.
Markets Covered
Retail markets: Sweden · Norway · Denmark · Finland · Iceland · Estonia
Sourcing & supplier networks: Germany · Italy · Spain · Greece · France · United Kingdom · Ireland · Hong Kong · China · Poland
Considering Scandinavia? Let's start a conversation.
